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Marks Foundry’s third personal care acquisition.
July 14, 2023
By: Lianna Albrizio
Associate Editor
Foundry, a brand platform specializing in acquiring, nurturing and growing online brands, has acquired Blu Atlas—a direct-to-consumer (D2C) men's skincare, haircare and fragrance brand—for an undisclosed eight-figure sum. This marks Foundry’s third acquisition into the men's personal care industry. According to Technavio, the personal care market size is estimated to grow by $169.7 billion from 2022 to 2027 at a CAGR of 6.4%. Since its launch in January 20...
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